Christmas Advertisements

2021-12-21T09:27:42+01:00

A quarter of the people living in the Switzerland are foreigners. And quite many come from very diverse cultural and religious backgrounds too. Switzerland tries to be accommodate to these developments.

A good example is Christmas. In the past Switzerland used to have Christmas holidays. These days this holiday season is now just called winter holiday.

In the past Christmas decorations often reflected the original story of Christmas according to the story in the Bible with shepherds going to look for the baby Jesus, the wise men from the East following a star to meet the new born and the baby Jesus lying in a manger.

In order to tone down Christmas suddenly the old Christmas symbols get replaced by new images or motifs such as this Yeti figure of Coop supermarket on the picture, or penguins, reindeers etc that are free of any Christmas story content.

Switzerland is in the process of losing some of its identity in order to become more inclusive.